OEKO-TEX® is a globally registered and protected trademark. Unauthorised use of the OEKO-TEX® brand or label is strictly forbidden. Non-compliance, e.g. in product labelling, marketing materials or point of sale information, will result in legal action.
That is why we have summarised the most important specifications for OEKO-TEX® product labelling for you here. In the OEKO-TEX® Labelling Guide you will also find all the detailed information you need for correct use of the OEKO-TEX® labels and logos.
OEKO-TEX® sets clear rules regarding the use of logos versus labels in product labelling and promotional use.
Regardless of the type of use, an OEKO-TEX® label must always be used if there is a specific product reference.
Why is this so?
Every OEKO-TEX® product label contains details that enable transparent tracking. Using details such as the certificate number or product ID, as well as the name of the institute that issued the label, the OEKO-TEX® Label Check can be used to check whether the label is valid, which products the certificate includes or even in which factories the product was manufactured (MADE IN GREEN).
Typical applications are:
- Product labelling
- Catalogues or online shops
- Advertising brochures
- Point of sale displays, etc.
In contrast, you must use the OEKO-TEX® brand logo and the individual OEKO-TEX® product logos if you refer to the fact that your products or processes meet the OEKO-TEX® requirements in a general, descriptive way in your communication. In other words, in all applications where you do not refer to individual, specific products.
Typical applications are:
- Brochures, posters, newsletters, websites, presentations, exhibition stands, corporate communications, etc.
- Descriptions of your company's certifications
- Company statements about sustainability, stewardship practices, or responsible sourcing
- We explicitly recommended you to refer to the label available for certified products.
OEKO-TEX® offers different labels for promotional use, depending on their area of application.
On the product
Product labels are used to identify specific products that meet OEKO-TEX® requirements. The labelling can be applied directly to the product (e.g. on labels or hangtags) or on the packaging of an article. The OEKO-TEX® label must always be easily accessible and comply with certain minimum sizes in order to be sufficiently legible for the purchaser of the product.
In marketing materials for products
Product labels can also be used to market OEKO-TEX® certified or labelled products in catalogues, flyers, product websites or other media such as social media in connection with a certified or labelled product.
Who is allowed to use product-related labels?
OEKO-TEX® customers with a valid certificate or label. Distributers or retailers who carry at least one product with a valid certificate or MADE IN GREEN by OEKO-TEX® label.
In order to facilitate your product communication in marketing materials such as brochures, catalogues, online shops or leaflets, there are so-called advertising labels with which you can advertise products for which several different OEKO-TEX® certificates are available using a single uniform label. Advertising labels may never be used for product labelling of individual specific articles. And it must be ensured that a valid certification is available for each of the jointly advertised articles.
Who is allowed to use advertising labels?
OEKO-TEX® customers with a valid certificate or at least one valid specific MADE IN GREEN by OEKO-TEX® label, where logistics makes it necessary to work internally with one uniform label.
Within the OEKO-TEX® product family, there is only one company-related label - for STeP by OEKO-TEX® certification of production facilities. As STeP is a pure B2B certification, the STeP label may only be used in marketing materials such as catalogues, brochures, trade fair stands, social media or company websites. Product labelling and product communication with the company-related label is prohibited.
Who is allowed to use the company-related label?
OEKO-TEX® customers (production facilities) with a valid STeP by OEKO-TEX® certificate.
The standardised use and application of the OEKO-TEX® labels ensures good legibility, which is mandatory in terms of traceability and transparency. To maintain recognition value, each valid OEKO-TEX® label must contain the following elements:
- OEKO-TEX® brand and claim
- Product brand
- Product icon
- Certificate number or product ID
- Name of the relevant OEKO-TEX® member institute, e.g. Hohenstein
- Product brand promise
- Relevant OEKO-TEX® website
Apart from displaying OEKO-TEX® product labels or logos on products and marketing materials, text references are also allowed and possible. However, strict rules must be followed regarding the word order and spelling as well as the correct referencing of products.
The names of the OEKO-TEX® umbrella brand and the various OEKO-TEX® certifications and product labels are registered trademarks and are therefore subject to fixed rules regarding their spelling. Please always keep in mind the following guidelines:
- OEKO-TEX® must be written in capital letters and with a hyphen.
- OEKO-TEX® must never be written without the Registered trademark "®".
- The OEKO-TEX® product names such as ECO PASSPORT, STANDARD 100 or MADE IN GREEN must also be written in capital letters.
The only exception is STeP by OEKO-TEX®, because "STeP" with a small "e" is an acronym of "Sustainable Textile and Leather Production".
- The correct word order of OEKO-TEX® product names in text references is "STANDARD 100 by OEKO-TEX®". This applies equally to all other brand names.
In rather seldom cases where it is not possible in your marketing materials to display the OEKO-TEX® labels (e.g. for space or design reasons), OEKO-TEX® allows the option to place text notes to refer to specific OEKO-TEX® certified or labelled products.
All references in text form must contain the following details:
- The full name of the relevant OEKO-TEX® certification or label, e.g. STANDARD 100 by OEKO-TEX® or MADE IN GREEN by OEKO-TEX®, etc.
- The specific certification number or product ID of your product(s) that meet the OEKO-TEX® requirements
- The OEKO-TEX® institute that issued the relevant certificate or label
- The correct promise of the relevant OEKO-TEX® certification or label, e.g. "Tested for harmful substances" (STANDARD 100), "Tested and verified chemicals" (ECO PASSPORT), "Tested for harmful substances and produced sustainably in accordance with OEKO-TEX® guidelines" (MADE IN GREEN), etc.
- Additionally, we strongly recommend that any text reference to specific products also list the link to the relevant OEKO-TEX® product web page, e.g. www.oeko-tex.com/standard100 or www.oeko-tex.com/madeingreen, etc.
This product was tested for harmful substances and certified according to
STANDARD 100 by OEKO-TEX®
000000000 Hohenstein HTTI
When using the OEKO-TEX® labels for printing purposes and in digital media, the defined colours of each product brand must be used.
- It is possible to use monochrome variants to display the OEKO-TEX® product labels.
- Monochrome variants outside of the black/white spectrum, however, must be approved by the OEKO-TEX® Secretariat.
- 4C and 1C labels are preferably placed on a white background.
- Negative versions must be placed on a grey or black background.
- Other background alternatives must be approved by the OEKO-TEX® Secretariat.
To be transparent and traceable, OEKO-TEX® product labels must be clearly legible, regardless of the form in which they are used. A larger depiction of the labels than the specified minimum dimensions is possible and reasonable at any time.
The OEKO-TEX® Labelling Guide provides the minimum sizes for all different OEKO-TEX® product brands.
Based on the example of a STANDARD 100 by OEKO-TEX® label without a QR code, the following minimum sizes must be ensured:
- Print & Digital
Minimum width: 27 mm
Minimum height: 14 mm
- Woven label
Minimum width: 42 mm
Minimum height: 22,5 mm
The OEKO-TEX® product labels are available in up to 36 different languages that are officially approved by OEKO-TEX®. Additionally, companies can also use multilingual labels for their product labelling and other advertising purposes.
The OEKO-TEX® Labelling Guide provides further details about the use of language versions and multilingual labels.
Companies with OEKO-TEX® certified or labelled products can download necessary label templates from the myOEKO-TEX® online portal.
- Make sure the product is covered in the scope of the valid certificate.
- Use correct references.
- Always use the product label, not the logo, when referring to a product.
- Include all required elements of a label.
- Always ensure clear reference and separation from unrelated or unnofficial claims.
- Comply with minimum size and colour specifications to ensure legibility and brand consistency.
- Ingredient labelling (i.e. using OEKO-TEX® labels for products where only individual components, but not the entire product meet the OEKO-TEX® requirements) is strictly prohibited.