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Climate Pledge Friendly Program on Amazon

Climate Pledge Friendly Program on Amazon is a program to help consumers discover and shop for more-sustainable products.

Climate Pledge Friendly highlights products that meet sustainability standards and help preserve the natural world. To qualify products, Amazon partnered with trusted third-party certifications, including OEKO-TEX® MADE IN GREEN and OEKO-TEX® STANDARD 100.

Climate Pledge Friendly can improve sales.

As of April 2023:

  • 800 Million products sold, a 121% increase from 2021
  • 550,000 certified products available, a 72% increase from 2021
  • 22 customer experience enhancements highlighting more-sustainable products
  • 10% more traffic to Climate Pledge Friendly products through search, detail pages and recommendation widgets
  • Top Amazon partners have seen a 15% sales lift

How to get the Amazon Climate Pledge Friendly label for your STANDARD 100 certified and MADE IN GREEN labelled products:

  1. Complete the Climate Pledge Friendly template (.csv-file)
    - or download your data from OEKO-TEX® CertLink (Texbase)
  2. Submit the ASINs to Amazon's Vendor Central or Amazon's Seller Central
  3. Once certified ASINs are validated, Amazon will recognize in the Climate Pledge Friendly program (~10 business days)

Are your products not yet OEKO-TEX certified?

Instructions and Template

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